Build the capacity to hold more
Acquire More Customers Without Adding to Your Plate.
We build the capacity inside your business to consistently acquire more customers without adding to the founder's workload.
In their words
The work came before the name.
Capacity is new. The work behind it isn't. These are real results and experiences shared by people Rich McCoy has trained, coached, or worked with.
Client result
The problem
Your business can grow. The problem is how much of that growth still depends on you.
- You are still involved in too much of how customers get acquired.
- Lead flow is inconsistent month to month.
- Follow-up breaks when everyone gets busy.
- Outside vendors come and go.
- Sales activity depends on individual people, not a repeatable process.
- Every new level of growth puts more weight on you.
The problem is not effort. The problem is capacity.
The idea
Growth creates weight. Capacity determines whether your business can hold it.
Most ambitious businesses do not eventually have an effort problem. They have a capacity problem. The people, systems and processes that got you here may not be able to carry what comes next.
The outcome
More opportunity. Less founder dependence.
- Consistent prospecting activity
- Better lead management
- Faster follow-up
- Clear ownership of sales activity
- Trained people running the process
- Systems that do not depend on the founder remembering everything
- A stronger foundation for growth
The track record
Capacity is new. The work behind it isn't.
Selected results from Rich McCoy's years of building, training, consulting with, and developing sales teams and businesses.
Sales consulting
57 sales in one month
“Two months after applying everything we talked about, I made a 2x on my sales.”
Private coaching
9 of 13 closed
Nearly $30,000 in commissions.
Sales training
$8,000 commission
A client directly credits Rich’s sales training after closing the deal.
Team development
Another deal closed
Closed using the discovery sheet and rapport breakdown from the training.
Results shown are individual client-reported outcomes from prior sales training, coaching and consulting work. Results vary and are not guaranteed.
What we do
We build the capability inside your business.
Capacity helps businesses build the people, systems, technology and processes required to create and manage more sales opportunities internally.
- Lead generation
- CRM and sales operations
- Follow-up systems
- Automation
- Appointment setting
- Training
- Reporting and management
Unfiltered
What people say when no one asked them to make an ad.
Who this is for
Built for businesses that already have something worth growing.
- Established founder-led business
- Proven product or service
- High-ticket economics
- Existing customers and proof
- Can handle more sales
- Founder or decision-maker involved
- Wants more consistent customer acquisition
- Wants less founder dependence
Built by an operator
Built in the real world.
Rich McCoy has spent years building, leading, training and advising sales organizations. Capacity is the result of those lessons being turned into a repeatable system businesses can build around themselves.
Featured experience
Rich McCoy featured as a business consultant on a professionally produced series available on Prime Video.
Prefer to preserve operating cash?
Qualified clients may have access to third-party financing options. Financing is subject to lender approval and terms.
Build the capacity to hold more.
If your business is ready for more customers but you do not want growth to create more work for you, let's see if Capacity is a fit.