Build the capacity to hold more
More Leads.
More Shows. More Closes.
We help established businesses get more qualified sales opportunities, turn more appointments into conversations, and turn more conversations into customers.
Already generating sales? Find out where your biggest opportunity for improvement may be hiding.
The breakdown
You probably don't need more of everything. You need more out of what you already have.
Featured
Business consulting, on the big screen.
Rich McCoy featured as a business consultant on a series streaming on Prime Video.
The problem
Most businesses are losing customers somewhere they can't see.
The money is usually not lost at the start of the process. It leaks in the middle — and most owners are guessing which part.
- “We're getting leads, but not enough are turning into sales conversations.”
- “We book appointments, but too many people don't show up.”
- “Our sales team is taking calls, but we're not closing enough customers.”
- “We keep spending money on marketing without knowing where the opportunities are getting lost.”
- “Whenever our strongest salesperson stops selling, revenue slows down.”
Every one of those is a different problem. So each one needs a different fix.
The idea
Customer acquisition comes down to three levers.
How many qualified opportunities you create. How many of those appointments actually happen. How many of those conversations become customers. Move the right one and the same process produces more.
Lead flow
More qualified opportunities
Show rate
More appointments that happen
Close rate
More conversations that convert
The Capacity Gap
The gap between what your process produces and what it could produce.
Same appointments. Same offer. Different results. See what improving just two numbers could mean for your business.
Today
- 50 appointments booked
- 40% show rate
- 20% close rate
- $5,000 average value per new sale
$20,000 / month
Same appointments. Better conversion.
- 50 appointments booked
- 70% show rate
- 30% close rate
- $5,000 average value per new sale
$52,500 / month
Illustrative Capacity Gap
+$32,500 / month
Same 50 appointments. No additional leads required in this scenario. The difference comes from getting more appointments to show up and turning more of those conversations into customers.
Illustrative scenario based on assumed improvements in show rate and close rate. This is not a forecast, client result, or guarantee of future performance.
How it works
We find the problem before recommending what to buy.
01
Review the process
We examine how your business generates sales opportunities, books appointments, gets those appointments to happen, and turns conversations into customers.
02
Identify the gap
We find where opportunities appear to be getting lost and use your current numbers to understand what improving the right metric could be worth. The full Capacity Gap is reviewed with you during the free audit.
03
Build the solution
We recommend and implement the right solution — or combination — whether that means improving existing systems and teams or installing missing capacity.
The outcome
More opportunities in, more customers out.
- More qualified sales opportunities
- More booked appointments becoming real conversations
- More sales conversations becoming customers
- Stronger systems and teams behind customer acquisition
What we improve
Three levers. We work on the ones your business actually needs.
Some businesses need more qualified opportunities. Others need better show rates or close rates. Many need work in more than one place. The audit decides — not a package.
Lead Flow Capacity
Generate more qualified sales opportunities, consistently.
We build and improve the systems, processes and teams responsible for creating qualified sales opportunities — targeting, sourcing, prospecting, outbound, CRM workflows, appointment setting, hiring and training. The objective is a more consistent flow of qualified opportunities.
Show Rate Capacity
Get more of the appointments you already book to actually happen.
We improve everything between the booking and the conversation — preparation, confirmation, real human contact, no-show recovery, follow-up and dedicated people where it makes sense. The objective is more booked appointments turning into real conversations, with better-prepared prospects.
Close Rate Capacity
Turn more of the sales conversations you're already having into customers.
We improve sales process, qualification, discovery, presentation, objection handling, follow-up, training and team performance — strengthening the team you have or helping add closing capacity. The objective is converting more of the conversations already happening.
The track record
Capacity is new. The work behind it isn't.
Selected results from Rich McCoy's years building, training and advising sales teams — the same work behind lead flow, show rate and close rate today.
Setter system
44 deals closed
Sales consulting
Client result
Sales training
Client story
Setter system consulting
57 sales in one month
Client increased from 28 sales to 57 after implementing the system.
Sales coaching
9 of 13 closed
Nearly $30,000 in commissions.
Sales training
$8,000 commission
A client directly credits Rich’s sales training after closing the deal.
Results shown are individual client-reported outcomes from prior sales training, coaching and consulting work. Results vary and are not guaranteed.
Who this is for
Built for businesses that already have something worth growing.
- Established business already making sales
- Proven product or service
- High-ticket economics
- Existing customers and proof
- Room to handle more customers
- Owner or decision-maker involved
- Wants more qualified opportunities
- Wants a higher show rate and close rate
Built by an operator
Years in the work before there was a name for it.
Operator, trainer, consultant, speaker. Years spent building, leading and advising sales teams — which is exactly where lead flow, show rate and close rate get fixed.
One more thing
Capability you own behaves differently than capability you rent.
Rented lead flow works until the source dries up, quality slips, or the vendor moves on — and then you start over. Capability you build stays with the business and compounds.
Preserve your operating cash
Qualified clients may have access to third-party financing options. Financing is subject to lender approval and terms.
More leads. More shows. More closes.
Answer a few questions to see an initial insight. Then we'll review your full results and recommendations together on a free 10-minute Capacity Audit.